If you’re looking to reach a wide audience, our Classic Rock radio station, WAPL is the perfect station for you. With a loyal and engaged listener base that spans generations, WAPL provides brands with a unique opportunity to connect with a diverse target audience that appreciates the timeless classics of rock music. By advertising with WAPL, you can not only generate brand awareness amongst an established and receptive demographic, but also take advantage of our comprehensive digital and mobile platforms to optimize your advertising strategy. So why wait? Advertise with WAPL today and elevate your brand to the next level!

Woodward Community Media (WCM) is invested in growing our business and communities together. We offer opportunities to reach and engage with a broad and diverse audience through our extensive media channels, which include six radio stations, a robust social media presence, engaging websites, podcasting, and video production capabilities.

We have local sales representatives that can meet with you in person and create packages and specialized promotions based on your specific needs that are customized and catered to your goals. Whether you’re targeting specific demographics or aiming for a wide-ranging campaign, WCM’s extensive reach ensures that your brand message reaches the right people at the right time. 

By advertising with Woodward Community Media, you can take advantage of our multi-channel approach, creating a cohesive and impactful brand presence across various mediums. From on-air mentions, social media influencer collaborations, and website banners, to podcast sponsorships and video advertisements; WCM provides a one-stop-shop for all your advertising needs. Maximize your brand’s exposure and increase your audience engagement by partnering with Woodward Community Media’s vast array of media channels. Our mission is simple… Good People. Real Solutions. Shared Results.

Radio is a part of everyday life. 46% of adults 18+ listen to the radio 5 hours weekly, while 33% listen 6+ hours per week. Radio reaches consumers on-air, online, on-site, and on-demand, whether at home, work or in the car.

Radio is trusted. 45% of Americans said they somewhat or very much trust advertisements they hear on the radio. Listeners value radio for news, entertainment, and companionship. 77% of listeners would try a brand recommended by their favorite radio personality.

Radio connects local communities. 

Source: whyradio

Utilizing our digital advertising services allows you to meet audiences where they are while they browse online. We can cater to your target audience in a cost-effective & measurable way.

When used simultaneously with radio advertising, digital advertising can increase brand awareness, recall, and ROI. 62% of adults 18+ say that radio’s on-air personalities are a main reason they listen. With the endorsements of our trusted on-air personalities, you can build trust with your audience and increase sales for your business.

Our Big Deals Shop offers businesses an exciting opportunity to boost their advertising reach while attracting new customers through a mutually beneficial coupon-based platform. Here’s how it works:

• You provide us with gift cards/ gift certificates for your business, determining the value you feel comfortable offering. We then sell these gift cards/ gift certificates at a discounted rate, incentivizing customers to make purchases.
• The revenue generated from these sales aims to cover the amount of money you initially provided in gift cards/ certificates. As a result, we provide your business with equivalent advertising value.
• Our platform operates on a win-win model, allowing your business to achieve desired advertising outcomes without the burden of upfront costs. The more gift cards/ certificates you provide, the greater the potential exposure for your business.

Join our Big Deals Shop today! Let us handle the advertising while you focus on delivering exceptional products and services to your growing customer base.

As a dynamic media company, Woodward Community Media has been creating successes over the years utilizing numerous mediums. We enjoy connecting with our audiences, and our customer’s audiences, through the use of ever-changing technology.

Our digital offerings include:

Website Digital: 

• Full Page Ad – An interactive ad that appears from behind the content on the homepage of the WAPL website on both desktop and mobile.
• Leaderboard Combo – This combo includes a Leaderboard Ad (rotating rectangle ad near the top of the website on desktop) and a Mobile Header Ad (rotating rectangle ad near the top of the website on mobile).
• Sidebar Big Box – Enhance the effectiveness of your brand with a digital display ad. Your ad will be served to some of our most engaged listeners with this rotating square ad in the website’s sidebar on the app, desktop & mobile.

Stream Player:

• Pre-Roll Sponsor – See your brand where it cannot be missed! The Pre-Roll Video Ad is non-skippable, meaning your brand will be seen by everyone who listens to WAPL on our web stream players. When a user accesses our web stream player, they will initially encounter a clickable Pre-Roll Video Ad.
• Banner Ad Combo – Covers both website & mobile viewing. Your brand will be seen by everyone who listens to WAPL through our web stream players.

Additional digital product offerings include:

• Geofencing, Video Display Ads, Email Marketing, OTT, CTV, Location Based Retargeting, Search Engine Marketing (SEM), Mobile Messaging, Display Ads, Video Geofencing, Social Display Ads, Streaming Audio, Meta (Facebook & Instagram), LinkedIn, YouTube, Snapchat & TikTok

We also offer a series of sponsorships to align your brand as a valued partner with our stations. These sponsorships include the Streaming Sponsor, Phone Line, Email Club, and Live Sports Coverage. You can also sponsor individual shows and purchase Facebook Ads through our station channels.

Interested in learning more?

Fill out the form below or reach out directly to our General Sales Manager –

Nicole Ehlers
General Sales Manager
WKSZ | WFZZ | WZOR | WAPL | WHBY | WSCO
nicole.ehlers@wcinet.com

We look forward to working with you!