General Mills announced that Cocoa Puffs, Golden Grahams, Cookie Crisp, and Trix are going back in time. They are bringing back the taste and shapes from the the 80’s. Cocoa Puffs will have a more chocolatey taste, Cookie Crisp is bringing more chocolate chip cookie taste, Trix is reviving its classic six fruity shapes, and Golden Grahams goes back to its retro recipe – honey is back. Jennifer Jorgensen, vice president of marketing for General Mills cereal, said they hope people can relive the fun moments of their childhood with their kids:
“Our fans crave a taste of nostalgia – and, while these four cereals have always remained popular, we’ve answered their requests and brought back the taste they remember from childhood. After all, was there anything better as a kid than waking up on Saturday morning, grabbing your favorite cereal and watching cartoons? We’re hoping fans can relive these fun moments while sharing the classic taste they loved with their own families now.”
To celebrate the permanent return of the 80’s taste, General Mills teamed up with Mario Lopez, actor, television host, and a kid of the 80s himself, to host General Mills Presents: The Ultimate Saturday Morning Drive-In, featuring cartoon classics live at the Rose Bowl in Pasadena, California. The event will also be streamed worldwide and event starts at Noon on October 3rd. The link to the The Ultimate Saturday Morning Drive-In can be found here.
Lopez said that cereal and cartoons were important to his childhood as well.
“Cereal plus cartoons defined my Saturday mornings as a kid, so I’m thrilled to team up with General Mills for a little throwback event everyone can enjoy. I can’t wait to join fans with my family for the Ultimate Saturday Morning Drive-In from my own couch with a bowl – or two – of cereal in tow.”
All four improved cereals are now available at most major retailers nationwide.
