Black Friday, Small Business Saturday, Cyber Monday… High Life Hump Day.
Miller High Life has created a limited-edition cologne that supposedly captures the essence of dive bars.
We’ll assume they’re not talking about stale beer, urinal cakes and the personal vintage of the guy named ‘Ron’ at the end of the bar.
The cologne – called Dive Bar-Fume – they say features notes of cedarwood, patchouli, tobacco, leather, and even a hint of sea salt – all with the hopes of evoking fond memories of good times.
The Official Miller High Life Shopping Site:
Dreaming of bringing that comforting dive bar scent home with you? The bar counter that smells like cedarwood, the musky scent of those worn-in leather barstools, the sea salt from the basket of fries and popcorn, and the crisp aroma when the bartender cracks open your Champagne of Beers. High Life is bringing that dive bar scent you know and love to your home with High Life Dive Bar-Fume, just in time for the holidays. Happy High Life!
Starting today (Wednesday December 4th) the Dive Bar Eau de Toilette will be available at the Miller High Life website for $60 a bottle.
IF they sell out (they will) Miller already has plans are in place to release more bottles on Thursday and Friday.
