Kraft Mayo is trying to make moist “Word of the Year” and they’re spreading the word by taking their plea to the mountain or to Merriam-Webster’s HQ.
So the big (hopefully “moist”) announcement is coming in a few weeks and Kraft Mayo is doing everything it can muster (moister?) to get Merriam-Webster to bestow the prestigious title on the divisive word.
Basically Kraft is trying to take the word from “cringe” to king with their “Operation Moist” campaign which includes a 6-foot replica mayo jar that Kraft has erected (Hey-O!) outside Merriam-Webster’s headquarters in Springfield, Mositachusetts er… Massachusetts.
The giant mayo jar includes a label that reads,
“For years, we’ve watched ‘moist’ be degraded by the internet … the media deeming it ‘universally’ hated. We won’t let this slander go on any longer! Our mayo is indisputable evidence that moist is a great word, and that every meal is better moist! With America’s help, we’ll make Moist your Word of the Year.”
So c’mon Merriam and Make America MOIST again!
Which, honestly, is a better platform than 99% of political campaigns.
[Instagram: realkraftmayo]
