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Advertise With WAPL
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Local Sales Manager
Greg Lawrence
glawrence [at] wcinet.com
(920) 831-5637
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General Manager / National Sales Manager
Greg Bell
gbell [at] wcinet.com
(920) 734-9226 |
APPLETON/OSHKOSH
Nicole Ehlers
nehlers [at] wcinet.com
(920) 831-5633
M-H Penglase
mhpenglase [at] wcinet.com
(920) 831-5634
Jennifer Schilcher
jschilcher [at] wcinet.com
(920) 831-5638
Nanette Stupecky
nstupecky [at] wcinet.com
(920) 831-5632
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GREEN BAY
Mark Sieckman
msieckman [at] wcinet.com
(910) 593-3188
Laura Valiquette
lvaliquette [at] wcinet.com
(920) 593-3790
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Frequently Asked Questions
How much does it cost?
Investments range anywhere from a few hundred to several thousand dollars a week. Our Account Executives have one goal; to make you money! They will help you determine how to effectively reach the audience to achieve a favorable return on your investment. For the shrewd business owner, advertising is not an expense. It's a profit center.
How do I make a commercial?
We will work with you to create the written script and produce the commercial in our studio at no additional cost to you above your paid commercial schedule.
What makes a commercial work?
Here are a few rules of thumb:
* Using only one core message works. It's a mistake to cram a bunch of reasons to do business with you into your ad to "get your money's worth."
* Ask yourself what is the one emotion that will cause people to act on your sales message. Emotion sells.
* A commercial that sells is one that motivates the listener to act.
* You must sell the results of your product or service not the product or service itself.
What about advertising on the station's Web site?
Many of our radio advertisers use our site to increase their impact on our audience. It's a great way to provide people who hear your ad an easy way to find your company. |
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