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ROCK SOLID ADVERTISING
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IS YOUR BUSINESS BRAND ROCK SOLID?
TO BRAND YOUR BUSINESS, YOU NEED A ROCK SOLID FOUNDATION! For 30 years, our listeners have rocked with WAPL, remained loyal, grown up along the way and thrived to become successful adults with money to spend!
Each week 105-7 WAPL reaches nearly 125,000 listeners.
WAPL listener profile:
- Household Income: ·
- 72,160 of our listeners have a household income of $50,000
- 36,843 of our listeners have a household income of $75,000
- 13,943 of our listeners have a household income of $100,000
- Home Ownership:
- 106,305 of our listeners own their own home
- Spending Power:
- WAPL listeners are one and a half times more likely than the average consumer in Northeast Wisconsin to buy furniture, pest control services, satellite subscriptions, motorcycles, and home security systems.
- In the coming year:
- 19,638 listeners plan on buying furniture
- 13,216 listeners plan on buying a major appliance
- 13,073 listeners plan on buying wireless/cellular service
- 12,490 listeners plan on buying a high definition TV
- 10,451 listeners plan on buying a computer
- 10,372 listeners plan on buying a digital camera
- 10,221 listeners plan on buying a mattress
(Based on Scarborough Release #2 Oct. 06 – Sep 07)
WITH THAT KIND OF SPENDING POWER, DOESN’T IT MAKE SENSE FOR YOUR BUSINESS TO TELL ITS STORY TO WAPL LISTENERS?
Run 20, 60-second commercials per week 6am-Midnight Monday-Tuesday for 2-weeks for a net investment of $2,000 net. Minimum 3 month commitment.
Reach 70,100 Adults ages 25-54 with a frequency of 3.9.
CONTACT YOUR WAPL REPRESENTATIVE FOR AVAILABILITY. |
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